Friday, July 22, 2016

Pokémon Go finally goes live in Japan with McDonald’s the first sponsored location

This photo illustration shows a man playing Nintendo's Pokemon Go game on his mobile phone in front of the Kabukiza theater in Tokyo on July 22, 2016.
The augmented-reality game Pokemon Go, which has been released in more than 30 countries, was launched in Japan where Nintendo created the franchise two decades ago.         (Photo: KAZUHIRO NOGI/AFP/Getty Images) Pokémon Go has finally launched in Japan, the land where Pokémania first began. McDonalds is the game’s first sponsor in a deal which, as we reported earlier this week, turns the fast food firm’s 3,000 stores in the country into Pokémon Go “gyms”. Read More

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